How to market your store on Instagram and TikTok in Egypt

Marketing does not mean burning money on ads. This is about what actually brings orders for an Egyptian merchant on a limited budget.

Content before ads

Before you spend a pound on ads, have five short videos showing the product being worn or used. Ads scale what already works — they do not fix weak content.

Start with retargeting

The cheapest ad reaches someone who already saw you. Install your pixel from day one even if you are not advertising yet, so the data is there when you start.

Measure what matters

• Cost per order, not likes
• Share of visitors who reach checkout
• Your most-viewed product and your worst seller

If you are not measuring, you are not marketing — you are hoping.