Start selling3 min read
Selling on Instagram or on your own store — the honest comparison
Social selling works until it doesn't. What you actually gain by having your own store in Egypt, what you lose, and the point where the switch pays for itself.
Marketing
How to market your store on Instagram and TikTok in Egypt
A practical marketing plan for your Egyptian online store: content, ads and measuring results on a small budget.
1 min read
Marketing does not mean burning money on ads. This is about what actually brings orders for an Egyptian merchant on a limited budget.
Content before ads
Before you spend a pound on ads, have five short videos showing the product being worn or used. Ads scale what already works — they do not fix weak content.
Start with retargeting
The cheapest ad reaches someone who already saw you. Install your pixel from day one even if you are not advertising yet, so the data is there when you start.
Measure what matters
- Cost per order, not likes
- Share of visitors who reach checkout
- Your most-viewed product and your worst seller
If you are not measuring, you are not marketing — you are hoping.
Read next
Hekana guides4 min read
How to get your store on Google: connect your Hekana store to Google Search Console
Step by step — add your store to Google Search Console, paste the verification code in your dashboard, and submit your sitemap so Google can find your products.
Start selling4 min read
How to start an online store in Egypt, step by step
A practical guide to opening an online store in Egypt: choosing products, payment, shipping and your first visitors, with no coding experience needed.
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